Choosing bridesmaid dresses is often one of the most exciting and important decisions you can make to establish your wedding style, aside from selecting your wedding dress of course. When shopping for bridesmaid dresses you’ll want to consider the venue aesthetics to ensure a cohesive theme. We believe you should be fashion forward and let your fashion choices inform the event design for your entire wedding!
The fashion choices for your wedding party should set the stage for your day in terms of color, theme, and detail. If your inspiration is largely ’70s vintage, for example, bridesmaid dresses in mismatched sunset-tones with vintage silhouettes would totally bring the vibe!
But if we’re being honest, the greatest hurdle to purchasing bridesmaid dresses is decision fatigue. There are just so. many. options. Our guide to the best bridal party dress shops is here to help alleviate the stress and add back in some fun!
And because a big decision is the last thing you need while planning your wedding, we narrowed down our favorite online shops to buy bridesmaid dresses online to 27 excellent choices. In short, you can’t go wrong with any of these places.
Before we begin, let’s cover your most pressing bridesmaid dresses FAQs!
Who pays for bridesmaid dresses?
Bridesmaids are typically expected to cover the expense of their own dresses. However, it is not unheard of for the bride or couple to cover the cost — especially when you start looking at traditions by location.
In the UK, for example, it is customary for the couple to purchase the bridesmaid dresses. In the US and Australia, it is more common for the bridesmaid to foot the bill for her gown.
That said, even though the bridesmaids typically cover the cost of their dresses, the bride needs to set some style rules, whether it’s a preference for a specific bridesmaid dress style or simply a color palette to choose from. Remember, this is your day, so you need to have control over the fashion.
How much are bridesmaids dresses?
Bridesmaids dresses range in price, generally beginning at $100 and going upwards from there (although we’ve included several shops in this guide with budget bridal party dresses under $100). On average, we’d expect a bridesmaid to spend somewhere between $200-$300 on her dress. You’ll also want to consider the cost of altering your bridesmaid dress, too, as that may be necessary!
However, that $200-$300 price range for bridesmaid dresses can change depending on the type of wedding you’re planning. If you’re planning a luxury wedding, for example, a luxury bridesmaid dress makes more sense.
That said, there are also several brands (many of which we’ve included in this guide!) that have dresses under $200, if you’re looking for a more budget friendly option for your bridal party.
When to order bridesmaids dresses
Six months ahead of the wedding date is the ideal time to buy/order your bridesmaid dresses online. The consensus is the same across the board, from independent designers to bigger brands, to ensure plenty of time for delivery and potential alterations.
You’ll also want to consider where your bridal party dresses are shipping from. International shipping can take some time, and many Etsy shops, for example, are internationally based. So factor that into your timeline for ordering your gown.
How to choose bridesmaids dresses
The age-old question: how do you choose the perfect bridesmaid dresses? There are a lot of factors at play when choosing bridesmaid dresses: budget, style, sizing, etc. For that reason, we love the mismatched bridesmaid look because it’s the simplest way to make everyone feel themselves while still accomplishing your overall wedding style.
If you’re looking for a more classic or minimalist look for your wedding day, though, matching bridesmaids dresses could be the way to go. Either way, we’ll share plenty of awesome places to buy bridesmaid dresses online, so you and your gals can shop with ease.
Bridesmaid Dress Best Practices
Generally speaking, when choosing a dress style, there are a few things you’ll need to think about:
- the aesthetic and formality of your wedding venue
- the dress code you’ve established for your guests
- the time of year of the wedding
- any color palette you’ve already chosen for the day
All of these factors will play a role in finding the perfect bridesmaid gowns.
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Where to Buy Bridesmaids Dresses Online
It’s time to go online shopping! We’ve rounded up the best shops to buy bridal party dresses online, with all the info you need to know to find the perfect gown.
Marchesa Notte designs fairy-tale-worthy bridesmaid dresses, relying on romantic details like florals and tulle to bring that happy-ending vibe to life.
These gowns have a whimsical aesthetic, while also incorporating so many classic silhouettes that any bridesmaid is sure to love.
And Marchesa Notte is actually giving GWS readers an exclusive 20% discount. Just use the code GREEN at checkout!
Lulus is quickly becoming a new go-to for bridesmaid dresses and wedding gowns alike. They’ve stepped up the game when it comes to style and quality on a budget.
Plus, we love seeing photos of buyers rocking the dresses in the reviews! Lulus excels at the flowy maxi dress vibe, which is a go-to style for bridal party dresses.
Nothing beats black dresses when it comes to luxury and class. We’ve found the best black gowns for your bridesmaids.
Boho Chick Brides creates the most gorgeous handmade multi-way dresses made of a lovely wrinkle-resistant fabric. The dresses embrace the “infinity” style, which has the flexibility to be worn in many different styles, so each of your bridesmaids can embrace their own look. Could that be more perfect for the mismatched bridal party vibe?!
These bridal party dresses are also so reasonably priced, with all their dreamy 4-way infinity dresses coming in at under $100. We’d call that a SERIOUS deal, especially given this shop is an Etsy star seller with nearly 700 glowing reviews.
ASTR‘s bridesmaid dress collection is a wonder. Their modern, romantic dresses feature pretty frills, cut-out lace fabrics, and delicate details in the chicest colorways.
You’ll find some seriously gorgeous satin dress options in their collection, which we are loving lately. They have an undeniably luxurious and modern aesthetic.
Need more of the satin bridesmaid dresses trend? We’ve got you covered!
One of our favorite bridal stores (Lovely) has its own bridesmaid gown collection exclusive available online! They have an incredible selection of modern and romantic silhouettes, whether you’re looking for a cowl neck style or perhaps a more classic halter.
You can find a variety of lengths, from maxi to midi, which is perfect if you’re allowing all of your bridesmaids to choose their own style in a specific color palette. And all the dresses come in lots of colors (with trendy color palettes and materials like silk and chiffon) as well as sizes 00 to 30.
-> Use code GREEN15 to save 15% OFF with free shipping on orders over $100 (ends 1/1/2023)
We LOVE the rose gold bridesmaid dress trend. And we’ve rounded up our faves.
Baltic Born, you had us at comfy! These Scandanavian sisters created a great brand with a pretty incredible price point for the great designs.
This velvet wrap maxi dress is a stunner!! Their collection of bridesmaids gowns is a blend of modern and clean cut designs that truly feel timeless.
It’s never a surprise when BHLDN, Anthropologie’s line for all-things-weddings, ends up on our lists. And that’s because they are truly the best of the best. For design, quality, chic and timeless styles, BHLDN has it all.
BHLDN makes it easy to shop online for the season’s best colors or trending styles. You can also order a fabric swatch to help you decide, for just $3. So many of their most popular dresses also come in plus size as well, which we absolutely love!
Love neutrals as much as we do? You’re gonna fall head over heels for our list of the best champagne bridesmaids dresses.
Lylou Designs is a GEM of an Etsy find. The gorgeous, ethereal dresses are designed and created in Australia — always a leader in boho bridal fashion. This stunning design comes in beautiful earthy tones and would work beautifully from the sand to the desert.
After just a quick glance at Lylou Designs’ shop, you’ll notice ALL the beachy vibes, with so many gorgeous wrap dress options. They’re the perfect blend of formal and casual.
Revolve is host to a number of fashionable dresses from brands at the top of their game. Another great option if you’re looking for one-off styles to mix and match!
If you want your bridesmaids to wear trending gowns that are sure to be on-style (and that they’ll want to wear again and again), Revolve’s collection is an amazing one.
Reformation wedding party dresses are for the cool kids among us. Totally stylish, fun, and chic, in an array of easy-to-mix designs and inclusive sizing.
If there’s one thing we can say about Reformation’s bridal party dress selection, it’s that they’ve mastered flattering silhouettes. When your bridesmaids are wearing Reformation, they’re sure to feel like their best selves.
With David’s Bridal, you know you’re getting quality dresses in the latest styles and trends. Shop by color, price, or mix-and-match collections. They have thousands of dresses, all ready to ship when you are!
There’s a reason David’s Bridal is one of the first online shops that come to mind when brides are looking for the perfect dresses for their bridal party.
ASOS is the go-to spot for of-the-moment fashion and affordable bridesmaids dresses. Almost every dress design is under $200, and sizes are inclusive of all body types.
You can even shop tall and short styles, which means you may not even need alterations. That’s one of the main reasons we love ASOS for bridesmaids needing a dress in a pinch.
When shopping on ASOS online, you’ll always find new dress designs in several colors, so their selection is a great option if you’re going for the mismatched style.
LoveShackFancy is the perfect meeting of cottagecore with high fashion, relying on über feminine designs and days-gone-by silhouettes. These dresses sell out fast, so they’d be best for a mix + match group of ‘maids who want a stand-out dress.
LoveShackFancy’s bridesmaid dresses incorporate the loveliest floral patterns and unique fabric details, like ruffles and layers. They’re perfect for summer or springtime weddings, or if you’re going for a casual bridal party look.
It’s one of our fave colors: sage green. And these bridesmaids gowns are ones you DO NOT want to miss!
Boohoo boasts an impressive selection of dresses under $100 in all styles, colors, and sizes. If you’re looking for fashionable on a budget, you’ve found the jackpot. There’s no reason to sacrifice style when looking for affordable bridesmaids gowns!
Boohoo also has an incredible selection of plus size dresses, and makes sure size inclusivity is a part of their fashion choices. We love!
Another Etsy gem, Désir Vale’s velvet dresses are stunning show-stoppers! The shop has over one thousand five-star reviews, and these gowns have a very unique and unexpected aesthetic.
The dresses are custom-made to your size and can even accommodate growing bellies for pregnant ‘maids! And we love the way velvet gives these gowns a very luxurious, high-end feel. You don’t see velvet as often for bridal parties, which is one of the reasons we’re so obsessed with it!
Coast is a London-based brand with an eye for chic dresses, inclusive sizes, and really stunning designs for your ‘maids. These are fun to mix and match as many of the colors and prints work together to form an unforgettable look!
You’ll notice Coast’s collection of dresses has a feminine and whimsical appeal to them. Ruffles, layers, and delicate fabrics all make an appearance on their dresses, making these gowns, particularly well-suited for floral springtime weddings.
Mumu weddings are always chic. No one does a boho wedding party like Show Me Your Mumu! And with more and more colors, prints, and styles released regularly, you’re guaranteed a killer lineup of looks.
Bridesmaid gowns on their online shop are a gorgeous blend of boho styles and modern, on-trend fabrics. You’ll see plenty of satins, bow details, and maxi styles! And their color options include some of the most popular wedding colors, like moss green, dusty blush, and champagne.
Showpo’s curated collection of wedding party dresses is budget-friendly (under $100!) and oh-so chic. Much like Reformation, Showpo’s bridesmaid gowns offer some seriously form-flattering silhouettes, but at a lower price point.
And we can’t help but love that many of their most gorgeous dresses come in plus sizes as well. Because ALL of your bridesmaids deserve to look stylish on the big day!
From classic to chic, Jarlo London has some dreamy dresses your bridal party is sure to love. With free shipping to the United States, you can get bold colors and fun prints in several styles and sizes.
And some of their dresses have the prettiest floral embroidered elements, which we’re huge fans of. They’re the perfect blend of high-end and delicately whimsical.
Obsessed with burgundy bridesmaid gowns? Us too.
You can always rely on Nordstrom to have a collection of the best brands (including many of our faves on this list, like Reformation) and colors in their bridesmaids collection. Plus, you’ve got excellent customer service and reliable shipping to your home or for pickup at the store.
One of the best parts of buying bridesmaid dresses online from Nordstrom? Options! You have a style for basically every type of wedding day aesthetic and personality.
If you’re looking for a very specific color and an assortment of dresses to match, Azazie is your place. You can also shop by length, fabric, straps, maternity, and more. Plus, there are several styles under $100!
We love Azazie for long, flowy dusty rose bridal party dresses above. They’re perfect if you’re going for an elegant and ethereal aesthetic for your wedding party.
Each Bill Levkoff dress is created using the finest quality fabrics and materials and with absolute attention to detail and design. Dresses start at $79 and are available in sizes 0-28. Choose from various lengths, fabrics, colors, and styles. The perfect dress is waiting for you.
With Cicinia, you’ll find bridesmaid dresses in any specific color and any stunning style you like. And you will never have to worry about your choice because it’s budget-friendly with great quality.
Cicinia has a large selection of hemline options, so your bridal party is covered, whether they’re looking for a high-low style, a floor length dress, or even something short and sweet.
Grace Loves Lace honestly wants you to wear your bridal party dress again and again. And that’s why they’ve designed a collection of luxurious lace and silk dresses in stunning hues that are anything but typical.
They have cinched waist options for a form-flattering look, slip style dresses for a minimalist and simple bridal party vibe, and silky satin mini gowns for those hot mid-summer weddings.
Jenny Yoo is the designer behind some of the chicest and most luxurious bridesmaid gowns out there. These bridal party dresses come in a variety of sizes, and incorporate some of the loveliest fabrics, like floral patterned velvet.
It’s safe to say that your bridal party is sure to look elegant and sophisticated in Jenny Yoo bridesmaid gowns.
Bridesmaid gowns on Moda Operandi might cost a pretty penny, but for good reason. Shop their selection of designer gowns for a luxurious or couture bridesmaid aesthetic. You’re sure to find unique styles from some of the top designers. Needless to say, your bridal party will look like no other!
Need More Bridesmaid Dress Inspiration?
We’ve rounded up dresses for wedding guests in every season, and SO MANY of the gowns on our lists are perfect for bridesmaids too!
Just remember! When shopping for bridal party dresses, make sure you give yourself enough time for shipping and alterations (especially lately, with so many shipping windows being delayed). It’s always best to make online orders sooner rather than later.
And if you’re unsure about what materials or colors to choose for your bridal party dresses, many designers and online shops offer fabric swatches you can order to get a feel for the texture and color. It never hurts to order those as a starting point.
Have some bridal party dress tips and best practices to share? Tell us in the comments!